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- Amazon’s New Fire OS, Secrets of Modern Matte Painting and More!
Amazon’s New Fire OS, Secrets of Modern Matte Painting and More!
PLUS: It's the Framing, Stupid
Hi Hollywood tech nerds!
In this week’s post:
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Amazon’s New Fire OS, Secrets of Modern Matte Painting and More!

This week I’m linking to a variety of cool stories I think are worth reading about in depth. Check them out below!
First up, the always-informative Janko Roettgers at Lowpass has been doing some of the only coverage I’ve read about Amazon’s upcoming move from Fire OS - its modified version of Android - over to an Amazon-proprietary OS called Vega. Roettgers describes how the new Fire Stick will handle apps that don’t have Vega iterations:
…Amazon has a plan to ensure that the new 4K Select stick will launch with most of the apps customers expect from such hardware when it goes on sale later this month: It will simply run Android versions of popular apps that haven’t been ported to Vega yet in the cloud, and stream them to the Select stick.
Check out his full writeup over at Lowpass and make sure to subscribe to his newsletter, it’s always super-informative.
Next, if you saw September’s The Long Walk, you like me were likely distracted the entire time by the big question: how on Earth did they shoot a film where the actors are walking for 90% of it?
Lucky for me, Filmmaker Magazine has an in-depth interview with cinematographer Jo Willems on how the film’s production accomplished this feat.
I decided very early on to use the bare minimum of equipment: no artificial lighting outside during the day, no bounce cards, no overhead frames, no diffusion. We picked most of our roads running east to west, so we would start shooting in the morning and be back-lit until about 11am. So, we would shoot everything looking east in the morning, then start doing some profile work in the middle of the day and, when the sun was a little higher, we’d do some wider shots. Then, as the sun came around, we would go behind the guys and start shooting. The difficulty was in keeping these shots moving for, at times, five or six pages. I think the longest scene we did was seven pages, and we would shoot them top to bottom. We had these two electric vehicles—one that had a jib arm and the other a telescopic arm with a stabilized head—and would just go traveling.
This gave me flashbacks to film school: completely relying on the sun to get shots. It’s a miracle the studio didn’t try to force them to shoot it on treadmills in front of The Volume!
We had two electric vehicles that had the cameras [on] them. We would always shoot with two cameras. One would be a little wider and one a little closer, or it would be two overs, or one would be a profile and one would be straight on. Then we had a video village and sound cart. Francis, myself and one of the producers were in another golf cart. We built this thing that we could put two monitors in for us that was blacked out where we had video playback as well. It got very hot in there at times in the summer in Manitoba. We would get the convoy going, move forward and travel the whole scene. Then as we landed at Point B, we would all get out of the vehicles and walk back with the actors.
Sounds like everybody earned their pay on this shoot. Wow!
Last but not least, to some extent I had assumed the art of matte painting had mostly fallen by the wayside in the era of digital VFX, but VFX Voice has a fascinating breakdown on how integral matte painters remain to this day:
A key challenge is seamlessly blending hand-painted elements, photographs and 3D renders – especially when the shot is animated with camera movement and parallax, according to Mueller. “Artists often rely on projection mapping and multi-pass renders to achieve the desired result. Making a painting look photorealistic while aligning with the film’s or game’s artistic direction is critical. It must feel like an organic part of the world, with lighting, camera angle and mood all perfectly matched.” Mueller notes, “As visual effects increasingly shift toward 3D asset-driven, procedural systems constrained by budget, the need for 2.5D-style matte painting has become more important than ever. Matte painters can work independently, without relying on other departments, allowing for greater efficiency and significant savings in both time and cost for productions.”
It’s the Framing, Stupid

A few weeks ago, a reader kindly linked me to the paper “AI as Normal Technology” written by Arvind Narayanan and Sayash Kapoor, which they have expanded out into a publication.
The paper is long and detailed and resists a quick summary, but I think this opening paragraph serves well describing the thrust of the paper:
We articulate a vision of artificial intelligence (AI) as normal technology. To view AI as normal is not to understate its impact—even transformative, general-purpose technologies such as electricity and the internet are “normal” in our conception. But it is in contrast to both utopian and dystopian visions of the future of AI which have a common tendency to treat it akin to a separate species, a highly autonomous, potentially superintelligent entity.
This is the stance that I try to reach for within my media criticism of the entertainment press’s AI coverage. I will sometimes get pushback from people who assume I am coming at this from a Luddite or anti-tech perspective, which is not my viewpoint. What I want is for journalists who cover AI utilization in the entertainment industry to treat fanciful claims with appropriate skepticism and investigation. As I have written before, the studios are incentivized to provide mostly-factual information about their upcoming content products. The tech companies aren’t!
I harp on this because I’m become increasingly convinced it is going to foment long-term problems in the film and TV business if we allow wishcasting and magical thinking to flourish unchallenged in stories about the capabilities of AI. This otherwise-good profile of the VFX Studio Blur from The Wrap demonstrates how insidious this stuff has gotten.
Miller was reluctant to get in a debate about what AI can or can’t do, because it might be able to do something that we don’t even know about yet.
This is, of course, a standard we apply to nothing else in business. If I was selling you accounting software and you asked me about its features, and I told you “we don’t even know everything it’s capable of yet,” you would kick me out of our Zoom call. This is why it’s important to view AI as “normal technology” instead of as magic spells. It is only to the benefit of the people selling the product that the selling point becomes what you imagine it does rather than what they can identify it does.
Kernels (3 links worth making popcorn for)

Here’s a round-up of cool and interesting links about Hollywood and technology:
Creating a forest fire for Smoke. (link)
How Netflix might supercharge its shopping mall plans. (link)
David Fincher and Leo DiCaprio’s Red One camera test for The Social Network. (link)